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Definitions
- Ad Clicks
Number of times that a viewer
clicks on an ad banner.
- Address Verification
Process
used by a credit card processor or other party to verify that a customer's ordering
address matches their records.
- Automated Clearing House
An ACH transaction is an electronic fund transfer through the Federal Reserve
Bank from a checking or savings account
- Authorization
The process of checking the validity and available balance of a customer's credit
card before the transaction can be accepted.
- Bandwidth
The amount of information (Web pages, text, graphics, video, sound, etc) that
is downloaded through a connection.
- Banner
An interactive
ad placed on a Web page that is linked to an external advertiser's Web site or
another internal page within the same Web site.
- "Card Not
Present" Merchant Account
An account that allows merchants to process
credit cards without a face-to-face transaction with the purchaser.
- Certificate Authority
A Certificate Authority (CA) is a third party
which verifies the identity of merchants and their sites. The certificate authority
issues a certificate (also called a digital certificate or an authentication certificate)
to an applicant company, which can then put the certificate up on its site.
- Commerce Server
The server that manages and maintains all
transactional and backend data for a commerce Web site.
- Cross
Promotion
The promotion of a Web site through other traditional forms
of advertising such as magazines, newspapers, radio, TV, billboards, etc.
- Delayed Settlement Processing
Once a transaction has been
authorized, the merchant must ship the hard goods before a transaction can be
settled. Delayed settlements are stored online until the merchant selects the
transactions for settlement.
- Digital Certificate
A Digital
Certificate issued by a Certificate Authority certifies that a merchant and a
particular Web site are connected, just as a photo on your driver's license connects
your identity with your personal details. A Digital Certificate verifies to the
shopper that the virtual store is actually associated with a physical address
and phone number, which can increase the shopper's confidence in the authenticity
of the merchant.
- Distribution Channel
The method through
which a product is sold including retailers, catalogers, Internet commerce Web
sites, etc.
- Domain Name
The unique name of an Internet
Web site. For example, yahoo.com is a Domain Name.
- Download
The transfer of information from the Internet to the browsing computer.
- Drop Ship
The shipping of a product directly from the manufacturer
to the customer without requiring the retailer to carry inventory.
- Electronic
Software Distribution
Software that can be purchased and downloaded directly
from the Internet.
- Hit
Each time a Web server sends a
file to a browser, a "hit" is recorded in the server file logs.
- Home Page
The first page through which a viewer usually enters
a Web site.
- HTML
Hyper Text Markup Language is the standardized
language, which allows Web browsers to interpret Web sites.
- HTTP
Hyper Text Transfer Protocol is a protocol, which allows computers to communicate
with each other.
- Keywords
Words that may be used by viewers
searching for information. Keywords can be purchased from search engine companies
so that an appropriate ad banner may be displayed when a viewer searches for a
particular word.
- Merchant Account
A "bank account"
established with a payment processor for the settlement of credit card transactions.
Any merchant who wants to take credit card orders must establish a merchant account.
Internet merchants need a "Card Not Present Merchant Account."
- Off-Line Transaction Processing
Capture of order and credit
card information for later authorization and transaction processing through a
traditional card swipe terminal or through a computer.
- Order
Confirmation
An e-mail message notifying a customer that an order has
been received and will be processed.
- Order Management System
A system that accepts orders and initiates a process that results in the outbound
shipment of a finished good.
- Real Time Credit Card Processing
Online authorization of a credit card number in real time informing the merchant
that the card has been approved.
- Settlement
Once the
goods have been shipped to the customer, the merchant can key a transaction for
settlement at which time the customer's credit card is charged for the transaction
and the proceeds are deposited into the merchant account.
- SSL
Secure Socket Layer is an encryption technology on the server that scrambles important
data such as credit card numbers and order information when it is being stored
or passed from one computer to another.
- Shipping Confirmation
An e-mail message that notifies a customer that an order has been shipped.
- URL
Uniform Resource Locator which describes the "address"
for a document on the Internet.  |
